From socially liberal Business Week.
With minimal campaign organization and less funds than his rivals, Santorum has boosted his campaign with the votes of a network of evangelical Christians, anti-abortion rights activists and home-schooling parents who are resisting frontrunner Mitt Romney. In a March 8-11 national Bloomberg Poll, likely voters who described themselves as “born again” or evangelical Christian backed Santorum by 42 percent compared with 28 percent for Romney.
“Romney’s inability to close out the race has given Santorum a golden opportunity to unite social conservatives behind him, and they are getting in line,” said Keith Appell, a Republican public relations executive who works with social conservative groups.
Parents who home school their children are spreading the message on Facebook. Southern Baptist pastors are promoting Santorum’s candidacy to their members. Anti-abortion rights advocates are boarding the “Rick Bus” for multi-state voter mobilization tours.
Two days before Tennessee’s primary, Santorum attended services on March 4 at the Bellevue Baptist Church, a 7,000- member organization in the Memphis suburbs.
[…]Santorum won the state’s primary.
Such efforts are helping the former Pennsylvania senator compensate for a campaign operation that trails Romney in every measure of strength: money, staff, and organization.
Romney raised $63 million for his campaign through January, compared with $7 million by Santorum. Santorum had spent $148,806 on salaries and benefits through January; Romney’s personnel costs have exceeded $4.5 million. Santorum recently opened a national campaign headquarters in Virginia; Romney’s offices near Boston Harbor have been open nearly a year.
He’s tapping into well organized yet loosely affiliated groups of activists whose leaders consider Santorum one of them. “Santorum has piggybacked on the top of other existing grassroots networks,” said Cleta Mitchell, his campaign counsel. “They’re basically activating their networks on his behalf.”
[…]Romney and a political action committee supporting him ran 64 percent of the commercials that aired in Mississippi and Alabama in the month before the primaries, compared to just 15 percent aired by Santorum’s backers, according to data from New York-based Kantar Media’s CMAG, which tracks advertising.
The article tries to paint Santorum as a social conservative, and he is. But he also has a solid economic plan, that’s targeted to the middle class, and especially manufacturing. Basically, Romney is burning through millions and millions of dollars to buy the nomination. But ordinary conservatives, especially social conservatives, like Rick Santorum best.
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