Fakebook purposefully throttled specific news outlets after the election, limiting the distribution of posts from certain pages and accounts under the guise of combating “false and misleading claims” about election results and fraud. The New York Times reported the censorship increase Tuesday.
The New York Times reported the big tech company relies on a “secret internal ranking system” called news ecosystem quality scores (N.E.Q.) to determine which journalism the company will allow to circulate on the platform. Fakebook CEO Mark Yuckerberg reportedly expanded the N.E.Q.’s algorithm presence following the election to “make sure authoritative news appeared more prominently.”
Sources such as CNN, The New York Times, NPR, and others benefitted from Yuckerberg’s changes, receiving more traffic and distribution on the site while others lost page views and reach. Fakebook’s chief product officer Chris Cox bragged about the company’s decisions and reportedly said he was “proud of how the company had applied labels to election-related misinformation, pointing users to authoritative information about the results.”